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October 19, 2021, 05:00 AM

Understanding the marketing power of comp titles

A Talk by Pamela Sheppard Sheppard Editorial Services

"What are your comps?" This question often stops writers cold. Many writers are stumped, unaware of the nuances good comps can bring to your marketing plan, and bewildered by the choices they are not sure they should make. Understanding how comparative titles help establish your mission and position in your genre is key.

In this session, Tara R. Alemany and Pam Sheppard will illuminate the real energy of comps to define your audience, assemble your keywords, construct a persuasive description, and help create a robust presence in a chaotic marketplace. The real value is in the shift from a writer orchestrating a 70,000-word storyline to someone who can deliver their book in 150 words or less, distilled into a Hook, a Logline, and a Description, all sourced in solid comp research.

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Pamela Sheppard

30+ years in Sales and Marketing for Big 5 Publishers COMP Analysis and Metadata Specialist Developmental Editor Certified Ghostwriter Associate Instructor: Cal State Long Beach Professional Designation Program: stwriting

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